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For Indonesian brands growing beyond the marketplace

Every customer, knitted into one profile.

Rajut unifies customers from your webstore, WhatsApp and stores into one profile, uses marketplace sales as context, and helps bring them back to buy again.

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See how it works

Marketplaces help you sell.
Your own channels help you stay close.

Great for sales, harder for relationships

Marketplaces protect buyer privacy, as they should. Brands see the orders, but building a direct relationship happens on their own channels.

Owned channels in silos

Your webstore, WhatsApp chats and the till each hold part of the customer. Loyal customers look like strangers.

Enterprise tools, enterprise prices

Customer data platforms are priced and staffed for corporates. SMEs fall back on spreadsheets and the same promo for everyone.

From scattered files to the right message, in four steps.

1

Connect

Connect your webstore, WhatsApp, POS and customer lists. Marketplace exports add sales context. Columns map automatically and re-imports are safe.

2

Unify

Phone-first identity resolution cleans +62 numbers and merges duplicates across phone, email and channel IDs.

3

Understand

Every customer is scored each night into ten RFM segments, with a full timeline of orders and interactions.

4

Act

Build an audience, send a personalised campaign or switch on an automated flow, then see who came back.

What brands can do with Rajut today.

Everything a growing brand needs to know its customers and bring them back.

RFM segmentation, built in

Recency, frequency and spend are scored automatically, so every brand knows its champions, who is slipping away and who is worth winning back.

Unified profiles

One record per person: identities, orders, consents and a full timeline. Merges are logged and never delete data.

Segment builder

Combine spend, orders, last purchase, channel, product, city and consent, with a live count, templates and CSV export.

Email campaigns

Personalised sends to consented customers only, with live preview, test sends, open and click tracking, and one-click unsubscribe.

Automated flows

Ready recipes that run on their own: a second-purchase nudge, a restock reminder and a win-back for lapsing customers.

UU PDP compliance

Consent history, data access export, correction, erasure and an audit log, so brands meet Indonesia’s data protection law by default.

Multi-brand workspaces

One login for brand groups and agencies, with each brand’s data kept strictly separate.

Built for Indonesia

Designed around how Indonesian brands actually sell.

Global platforms assume email-first customers and enterprise budgets. Rajut starts from the phone number, the brand’s own channels and the rupiah.

Phone and WhatsApp first

The phone number is the main identity key, matching how Indonesian customers are actually reached.

Marketplace-aware

Reads Shopee, TikTok Shop and Lazada sales for analytics, within each platform’s data rules.

UU PDP ready

Consent and data-subject rights under Law No. 27 of 2022 are part of the product, not an add-on.

Priced for SMEs

An affordable alternative to enterprise marketing clouds and customer engagement platforms.

Hosted locally

Runs on an Indonesian hosting provider, close to brands and their customers.

Bahasa Indonesia

Interface, segment names and campaign recipes in Bahasa, with rupiah and WIB throughout.

Who Rajut is for, and how it earns.

For brands growing beyond the marketplace

Brands whose webstore, WhatsApp selling or stores already carry real revenue, starting with fashion and beauty.

  • Skincare: remind serum buyers to restock before they run out.
  • Fashion: turn first-time webstore buyers into second-order customers.
  • Marketplace-heavy sellers: grow a reachable customer base with package QR claim codes.

Two revenue streams, plus partners

Software that SMEs can afford, plus the messaging they already pay for.

  • Subscription: monthly plans priced for the Indonesian SME market.
  • WhatsApp messaging: brands send WhatsApp campaigns from Rajut and pay per conversation.
  • Partners: agencies can run Rajut for several client brands from one login.

Where Rajut is heading.

Now

Available today

  • Imports, identity resolution and unified profiles
  • RFM scoring and segment builder
  • Email campaigns and automated flows
  • UU PDP tools and audit log

Next

WhatsApp and store connectors

  • WhatsApp broadcasts and flows
  • Shopify, WooCommerce and POS connectors
  • Package QR claim codes for marketplace buyers

Then

Connected by default

  • Customer service and loyalty platform connectors
  • Push notifications and in-app messages
  • Agency and partner programme

The founder

“Indonesian SMEs deserve the same customer intelligence as global enterprises, at a price and in a language that fits them.”

Endrian Kolopaking, Founder

20+ years in marketing technology. Most recently Martech Practice Lead at TMS Consulting, leading enterprise marketing-operations engagements. Previously Agency Operations Director at MAI and co-founder of the digital agency Rocket. Certified in Salesforce Marketing Cloud and Braze.

See Rajut on real customer data.

Book a 30-minute walkthrough and see how Rajut works for your brand.

Request a demo

Rajut means “to knit” in Bahasa Indonesia. © 2026 Rajut